Top Advantages of Pay-Per-Click (PPC) Advertising

There are an assortment of online marketing strategies that can help websites in growing their traffic, brand awareness, and conversion rates. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Whilst SEO has proved to be very successful, it takes a fair quantity of knowledge, time, and money to see fruition.

But what if you would like to see results right away? Whether your website has just been published or you’re a small business that simply can’t compete with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a reliable tool that can assist you by positioning your ads in front of customers who are actively searching for your products or services.

In summary, PPC is an advertising model used to increase traffic to websites. Website owners craft ad campaigns with specific targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The advantages that many websites obtain from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.

Measurable Results

One of the top benefits of PPC advertising is the opportunity to assess and track your results in real-time. Regardless if you set your daily budget to $3 or $30, there are an array of high level performance indicators that can be quantified, for example impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it possible for website owners to simply review the overall performance of their campaigns and quickly make adjustments where required to maximise performance. In contrast to other advertising channels, PPC grants you the freedom to customise and track metrics in every campaign and monitor success according to your advertising goals.

Quick Entry

PPC allows any type of company to set up their advertising efforts quickly and conveniently, without presenting too much risk with the capacity to specify a maximum daily budget. While SEO is a very efficient strategy, it regularly takes many months to experience results so if you’re a new firm that needs to raise traffic and brand awareness as soon as possible, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by displaying ads on top of SERP listings.

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based upon keywords, interests, location, and the times and days you intend to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and improve their future campaigns based on this feedback. Advertisers normally take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their particular target audience.

Valuable Data

Having the opportunity to export the results of an advertising campaign and assess certain metrics provides websites with valuable data which could be utilised in other marketing approaches. In addition to this, websites can quickly identify impression, click, and conversion data for every keyword or phrase used in their ad campaigns which significantly assists in their SEO endeavours. PPC also allows websites to discover data about their comptetition by utilising third party tools like SpyFy and KeywordSpy, enabling them to construct a profile of their competitors and what market share is accessible.

As you can see, PPC is a compelling marketing tool that is suitable for all types of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data received from real-time results delivers invaluable feedback to improve future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

If you need any guidance in crafting your PPC ad campaigns, get in contact with Internet Marketing Experts Sydney on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertssydney.com.au