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Top Advantages of Pay-Per-Click (PPC) Advertising

There are an assortment of online marketing strategies that can help websites in growing their traffic, brand awareness, and conversion rates. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. […]

This Is Why Your Content Marketing Isn’t Working (And The Best Way To Fix It!)

In today’s challenging landscape of internet marketing, there’s no doubt that content is king. Content is everywhere we look and individuals love consuming it! It should come as no surprise that content is at the heart of most marketing strategies, with close to 94% of small companies directing their efforts on content marketing. Having said […]

SEO Tactics To Abandon in 2018

In today’s demanding marketplace of digitalisation and globalisation, it’s crucial for firms to employ online strategies and techniques that increase their exposure to customers that are proactively searching for their products or services. Search Engines are undeniably the most influential programs that will affect your online exposure, and hence your website traffic, conversion rates, and […]